News

Introducing our new range from Blitz Active May 02 2016

FEEL GOOD * LOOK GREAT IN AUSTRALIAN MADE ACTIVEWEAR SIZE 16 - 26

Introducing Blitz Active
We caught up with the girls from Blitz Active to find out a bit more about this fabulous new label now stocked at Elsa.
 
"We are two curvy chicks from Sydney, Australia who have developed and created a 16+  active wear range, delivering an on trend and comfort fit for curvy women.
  
We identified long ago just because one is 16+ doesn’t mean we aren't active, we love walking along beaches, bushland and climbing mountains. Participation in organised or social sports tennis and golf is good for the soul and keeps our competative nature in check. We also attend scheduled gym sessions.
 
We too want you, the Blitz Active woman to feel attractive, confident & energised wearing garments made of performance fabrics, designed and manufactured in Australia.
 
We love to travel, eat, exercise, learn, discover and be inspired!"
 

 


Perfect for travel February 27 2016

Looking to add some relaxed, comfortable pieces to your travel wardrobe? Elsa has you sorted with a great range of comfortable and stylish dresses. The Romy Active dress is made from dry wicking performance fabric perfect for your next Asian holiday when the weather can be humid and sticky.

The relaxed maxi is the perfect dress for enjoying a dinner out after a relaxing day at the pool. Made from super soft, comfortable and breathable bamboo, the maxi is another great option for a tropical holiday getaway.

 

 


End of year sale December 28 2015

Here's your chance to update your workout wardrobe with 50% off a great range of activewear, leisurewear and sunsafe rashies.

From supportive and comfortable activewear, to breathable bamboo leisurewear and UPF50+ sunsafe rash vests, Elsa has the style for you in sizes 6 - 26 or 3X.

Hurry - limited time only! www.elsa.com.au

 


IT STARTS WITH US EVENT PARTNER September 29 2015

Elsa is proud to be an event partner and is looking forward to the Feel Good. Be Inspired. event by It Starts With Us​ on 27 October at Cloudland Brisbane.

Featuring Sam from the Healthy Me, it's sure to be both an inspiring and enjoyable evening.

Book your tickets now http://itstartswithus.com.au/

We'd love to see you there!

Elsa x


Mid-season Sale now on! June 13 2015

If you're looking to update your workout or weekend wardrobe now's the time with up to 50% off selected styles. We've got styles to fit and flatter all body shapes up to size 26. Be quick, grab a bargain now!

 


New to Elsa - Lola Getts 14+ Activewear May 03 2015

We are super excited to welcome Lola Getts to the Elsa Active family. As the only Australian stockist of this 14+ active and leisurewear label, we have selected a range of quality performance activewear to take you from your workout to the weekend with ease.

Read on to find out more about Lola ....

Hey ladies, It’s me Lola!               


I am so happy to bring you a collection of cross functional active wear for the woman who celebrates her curves and her busy lifestyle - Welcome to the world of Lola Getts Active. 

Lola Getts is for “it girls” like us who seek style and comfort all the time. Sick of plain black sweats and non-fashion items?...  My girlfriends and I are here to present to you fashionable options that have been missing from your wardrobe and we'll show you how to rock the look from the gym, to shopping, or a day-time outing.       

Inspired by strong women like you and I the collection is for the "on the go" power gal who is seeking sporty and sexy clothes to wear any time. 

Lola Getts was created on real women with real curves. We use a real plus size model to fit all our styles. We use some of the finest fabrics that give you staying power and performance for long lasting wear. We use flat lock stitching to provide more comfort and less chafing. No dreaded camel toe with our diamond shaped crotch. 

Whether out about town having fun, or just relaxing. Who doesn’t want the latest in fashion for activewear, shopping ensembles and more?! So here’s to burning the baggy tees and sportin’ sexy!  Remember…. "You're no exception to the rule, I'm irresistible, you fool, Give in! Give In! Give In!" 

-Whatever Lola Wants, Lola Getts.


EASTER TREAT April 03 2015

HAPPY EASTER FROM ELSA

Treat yourself this Easter with our Spend and Save offer

Spend $150 and Save $25

Use code EASTERTREAT at checkout to redeem this offer

Offer ends strictly at midnight Monday 6/4/15

Enjoy!

Love Elsa x


Sale now on! January 03 2015

Get set for the new year with new workout gear. Up to 50% off selected items from Vie Active, Abi & Joseph, Katie K Active, Bamboo Body and Babes in the Shade.

www.elsa.com.au/collections/summer-sale


Get your Christmas deliveries fast and free December 12 2014

Enter code XMASPOST at checkout to redeem this offer

All orders will be posted via Australia Post Express

Offer ends 17 December 2014

Expected delivery times are the responsibility of Australia Post


Summer Holiday Essentials November 26 2014

Summer holidays are nearly here in Australia so we thought it was time to feature our 3 key essentials for an Aussie Summer holiday.

 

1.  Activewear 

With all the celebrations happening over the next couple of months, it's easy to over indulge here and there. Try to fit in 30 minutes of exercise each day - make it a family affair and mix it up. Walk, swim or cycle your way through the holiday festivities!

 

2.  Bamboo

If you've ever worn a piece of clothing made of bamboo you know how pleasant and soft it feels on your skin. Clothing made from bamboo is super soft, antibacterial and absorbs moisture in no time. Perfect for our hot and humid Aussie summers. If you're planning to travel this summer, bamboo clothing is the perfect choice.

 

 

3.  UPF50+ Rashie

For many of us in Australia, the summer holidays mean heading to the beach. At Elsa we stock a great range of UPF50+ Rashies with a fashionable zip opening for easy on/off. Our rashies are long sleeved for extra protection and come in a range of colours and sizes from 8 - 20.

To purchase your summer holiday essential, head to our online store www.elsa.com.au

 


Spring into Summer! October 02 2014

Australian Spring/Summer is filled with fresh flowers, pops of colour and lots of outdoor activity. Here at ELSA, we believe that there’s nothing more motivating to get your gorgeous body moving than comfortable activewear in bright colourful prints. Prints can be fun and inspiring whilst working out, and sometimes are just the enthusiasm we need to get out of bed and get moving!

These incredible prints have just arrived in our online store from two of our favourite brands Abi & Joseph & Vie Active. We’ve got prints to suit everyone’s taste: bright, floral and arty, or if you’re looking for something  more monochromatic, check out the Vie Active Urban Warrior camouflage print or signature leopard print. 

 

                                                        

 

Shop now at www.elsa.com.au


ELSA POP UP SHOP - 6 & 7 September August 27 2014

Elsa active and leisurewear celebrates first POP UP Shop in Brisbane!!

Pop in and enjoy some healthy treats while checking out the new Spring styles from designers:

Abi & Joseph, Vie Active, Moving Comfort, Curvy Chic Sports, Katie K Active, Bamboo Body and Babes in the Shade.

Saturday 6th – Sun 7th September  - 9am – 4pm

@Showroom, 135 Latrobe Terrace, Paddington

Special guest appearance by fitness and lifestyle inspiration Sam, from The Healthy Me at 10am on Saturday.

Check out the facebook event for more details or contact info@shopelsa.com.au.


POP UP SHOP - Coming soon! August 20 2014

If you are in Brisbane, come down to our Pop Up Shop on 6 & 7 September @Showroom, 135 Latrobe Terrace, Paddington.

Check out our latest arrivals and enjoy some healthy treats and giveaways.

 


Workout clothes for women of all sizes July 26 2014

At Elsa we are inspired by wellbeing and feel strongly about getting women moving every day. 

 We celebrate women just the way they are and have created a destination to cater for ALL active women. A place that celebrates active women, no matter what age, size, shape or stage of life! We're constantly striving to expand our offerings and are proud to introduce the latest brand to join the Elsa family. 

 Introducing Curvy Chic Sports – Activewear and swimwear in sizes 16 – 24

                          

Curvy Chic Sports was born out of repeated requests for larger sized sportswear that not only performs well but also has feminine touches. The desire to look and feel great and be confident was at the top of the list when Curvy Chic Sports thought about designs and fabric choices. Curvy Chic Sports is proud to say that all their clothing is designed, cut and sewn in Australia.

The range of high tech sports apparel is designed to assist you look great and perform exceptionally in your chosen sport. Mix it with the best whatever size you are! The collection also includes a range of comfortable, great looking chlorine resistant swimwear that has guaranteed shape retention and freedom of movement. Style and quality guaranteed!

Check out Elsa’s curated collection from Curvy Chic Sports from the beginning of August.


Blue is the new Black! June 22 2014

 

Shop Elsa is proud to be a stockist of the premium Australian activewear label Vie Active. Vie Active was born out of the beliefs that being fit and healthy is a passionate choice for life and that fashion and function can co-exist.

Vie Active co-founders Noa and Bryan know true quality comes from how a garment feels. That’s why the Vie active range is both flattering and functional. The Vie Active range combines modern designs, eye catching prints and innovative layering pieces offering luxurious sleekness and breathability to take you from workout to weekend with ease.

So when the team at Vie Active said ‘Move over classic black, the chic alternative this season is ocean blue’, we couldn’t help but agree. ‘Bright and bold but far from electric, this sensational blue has been appearing on catwalks around the world and is your go-to pop of colour this season’.  

The Vie Active Viv Merino Tech Tee in Ocean Blue is the perfect choice for brightening up your winter workout outfit with this vibrant shade. Team with the Vibeke Compression Crop Tights in Snow Leopard for a look that is perfect from the studio to the street.

Not only is the Viv Merino Tech Tee in Ocean Blue the perfect on-trend colour choices but it is also made from one of  the world’s most technically advanced fibres, Merino wool. Merino is a super soft, high-performance fabric with unique properties including moisture and temperature regulation. 

The innovative Merino Perform™ fabric used by Vie Active is designed to deliver the highest levels of comfort and performance during a wide range of sports and fitness activities, all year round and in all climates.

With natural breathability, UV protection, odour reduction and moisture control, the smooth, lightweight characteristics of Australian Merino wool means you don’t have to sacrifice luxury for performance.

Check out Shop Elsa’s full Merino collection including the Viv Merino Tech Tee in Ocean Blue.


The best activewear for your workout routine May 25 2014

We’ve taken these Activewear tips from Women’s Health Mag and found you the perfect workout pieces – available now from our online store www.shopelsa.com.au.

YOGA: A fitted top, or one that cinches at the hem, will prevent flashing during inverted positions; clothes with vertical linear designs can help you monitor your alignment in the mirror.

(Alaia active tank - Blue poppy - fitted longer length)

PILATES: Pants should hit at your belly button to limit bulges. Apparel with built-in shapewear can remind you to keep your core tight.

(Yoga performance tights - waistband sits below waist but above hips)

CYCLING: Racerback or halter bras and tops won't slip off shoulders. As for bottoms, capris equal less chafing, and padded shorts are ideal for newbies.

(Lexis bra - Raspberry marl - racerback crop with mesh panels)

CROSSFIT: Body-hugging pieces won't interfere with explosive plyometric moves. Compression gear offers recovery benefits.

(Katrina zippered tank - fitted racerback)

BOOT CAMP: Avoid cotton; a synthetic like polyester dries much faster. And dismiss too-short shorts, which can lead to accidental oversharing during squats and lunges.

(Angelic active cap sleeve – Sunset in performance dry wicking material)

RUNNING: Buy bottoms with a hidden-drawstring waist if you have problems with pull-on styles not staying in place. The band of your sports bra should fit snugly to reduce bounce and friction.

(Essential 7/8 tight with hidden drawstring waist)


Mother's Day competition - Celebrating active mums May 02 2014

Modern mums lead busy lives and the need to create time for their own wellbeing is so important. Fitness is a great way of getting a little me time and way more fun when you can put on a great outfit and hit the ground running, literally.

To celebrate active mums, Elsa is giving away a fabulous activewear pack for Mother’s Day.

MOTHER'S DAY PRIZE

The prize pack valued up to $250 includes a selection of favourites across our ranges:

  • Abi and Joseph Tights
  • Vie Active Merino top
  • Bamboo Body Scarf
  • Vie Active Life Water Bottle
  • Craybands Hair Ties to match

HOW TO ENTER

Go to our Facebook page www.facebook.com/elsawomen and do the following:

  1. Like this post
  2. Leave a comment with your favourite ways of being active
  3. Tag or share with a mum, daughter or a friend you’d like to acknowledge

You need to do these three things to be eligible. The winner will be randomly selected on 11 May 2014 and the winner will be published and contacted via the Elsa Facebook page. Prize includes the winner’s choice of style, colour and size for the tights, top and scarf. Prize not redeemable for cash and must be claimed within 30 days. In the event the winner does not reply to our messages within 48 hours, a runner up will be drawn.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.*

GOOD LUCK!


Take a walk on the wildside! April 28 2014

Animal prints will always be in style and now they’re making their mark on fitness wardrobes across the country. Yes that’s right, animal print is the new black and we’re loving it!  

"It’s a timeless classic for us," says Noa Ries, co-founder and creative director of Vie Active. "Maybe it’s because I am a Leo but it has always fascinated me for its sensuality and femininity, and for this reason it has become a colour rather than a print of ours.”

Pairing Vie Active’s Katrina Leopard Print Tank or the Lori Black Leopard Sports Bra with black tights or shorts is a great way to liven up your workout wardrobe.

For a more subtle approach to leopard print, the Best Friend Merino Tank in Charcoal Grey and the Viv Merino Tech Tee in Ocean Blue are perfect choices. Made from signature Merino Perform fabric, these Vie Active leopard print pieces will truly allow you to transition from the most intense workout and on to your day, feeling chic and stylish all day.

Vie Active’s mission is to inspire and empower women to live an active life and as their clothes truly do fuse fitness and fashion, women no longer have to make a conscious choice each day of whether they are going to be "fit" or "stylish". Unlike synthetic fabrics which leave you cold and clammy post workout, the Merino Perform fabrics are naturally super soft, odor resistant, breathable and insulating. 

So embrace the feline trend, grab your leopard print piece today and get active!

Visit www.shopelsa.com.au


MOVE WITH US IN MARCH - YOGA IN BRISBANE March 03 2014


Inspiration for a Healthy Valentine's February 06 2014

Healthy Valentine’s Gifts

Valentine’s Day is a wonderful time to show someone special how much they really mean to you. But it doesn’t have to be all about champagne and chocolates!

Here’s our top 5 Healthy Valentine’s Gift ideas

  1. Book a romantic couples massage

How about booking a relaxing massage – a great way to unwind and de-stress. Enjoy the fluffy robes and slippers and make sure you book a couples massage for some extra romance!

  1. Take your partner to a local cooking class

Cooking at home is an excellent way to control what and how much you eat. Take your partner to a local cooking class to learn some new techniques. Check out your local area to see if there are any ‘clean eating’ classes available. By eating foods that are fresh and from their natural source, you can feel better, look better, and most definitely have more energy!  

  1. Pack a picnic for the park

Instead of a predictable restaurant dinner, opt for something more personal. Pack a picnic and spend some time outdoors with your partner. If you live in Brisbane, spoil yourself and order a yummy picnic from Swallows and Amazons Vintage Style picnics. And don’t forget to finish your outing with a long relaxing walk.

  1. Make up a workout play list

Find out your partner’s favourite music and make up a workout play list. Make sure you choose some uplifting and romantic songs that are sure to get the heart rate up. For an extra special surprise load it onto their iPod without them noticing until V day!

  1. Choose a fresh fruit bouquet

Swap the flowers for fruit with a gorgeous bouquet of fresh fruit blooms. Make your own floral arrangement using cookie cutters to cut the fruit into different shapes and wooden skewers arranged in a vase. Don’t forget to add a watermelon heart!

 

Enjoy!

Love Elsa x


2014 - It's time to run your own race! January 04 2014

For many of us, the new year brings with it the opportunity to reflect on the year that was and make plans for the year ahead.
  
This year, Elsa is on a mission to bring women together to help inspire each other to take some small steps towards a healthier lifestyle in 2014.

By encouraging Elsa women to ‘run their own race’, we are challenging you to focus on what YOU can do, not what the triathlete, your neighbour, or the person next to you at yoga can do. Health and fitness success is very much dependent on one’s own decision to make it so. There are many motivating factors that can help, but the initial motivation needs to come from within.
 
Too often in our lives we compare ourselves to others to gauge how well we are going or not. The problem with this is that those people aren’t living your life, they’re living theirs. ‘Running your own race’ ensures a definition of success that is real and satisfying.

 
So what's your health and fitness goal/s for 2014?

Pop over to our Facebook page and tell us your goal/s and tag your friends to join in and support each other along the way!

Happy Holidays! December 28 2013

Here are two of our favourite things about a summery festive season: sweet and juicy mangoes and relaxing at the beach. We hope you all enjoy the holiday season and can spend some time relaxing with your family and friends.

love Elsa x

Photo: Merry Christmas, everyone! Here are some of our favourite things about a Summery Christmas: mangoes and the beach. We hope you all have a very Merry Christmas with your loved ones and enjoy some relaxation.


Summer fashion trend: Water colours December 12 2013

This season, water colours aren’t just reserved for painters. Water colour prints are big in fashion – and we love it!  Reminiscent of tie-dye but with its own unique fluid layers of colour, the light airy shades make us happy just looking at them.

Now you can add this trend to your workout wardrobe with the new limited edition Maui print from performance activewear label Abi and Joseph. Available now from Shop Elsa – Australia’s new destination for women with an active lifestyle.

                     

You’re sure to be motivated to keep fit and active this summer in these ocean-inspired prints. With a calming sea of blue and pops of candy pink, each piece is unique due to the cut of the garment and placement of the pattern.

From the bra top to the racerback tank or the ¾ tight, the Maui print is sure to be the ‘must have’ palette this summer. Easily paired with a black tight, hot pink plaited crop or tank, or cool white tee for the ultimate in summer workout wear.

Want to dive into these ocean-inspired prints? Shop now at www.shopelsa.com.au

 

 


Introducing your new ‘best friend’ December 05 2013

It’s always more fun to exercise with a friend

To celebrate the launch of Elsa we are giving away a gorgeous ‘Best Friend Merino Tank’. Made from 100% superfine Australian merino wool, this lightweight tank is naturally cooling, anti-microbial and quick drying for maximum comfort. With a statement panel of black leopard print, this racerback tank is ideal for any workout and is sure to become your new ‘best friend’.

Here’s how you can enter

1) Like the competition post on our Shop Elsa Facebook page

2) Comment and tag the name of a person you love exercising with.

You need to do these two things to be eligible. The winner will be randomly selected on 15 December.

*This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.*


Move with us! November 30 2013

Shop Elsa is now open!

We are inspired by wellbeing and feel strongly about getting women moving every day. We invite you to join us...


Elsa on Facebook November 22 2013

Join the Elsa community on Facebook - https://www.facebook.com/elsawomen!

Elsa ... a change is coming! October 08 2013

Shop Elsa opening soon!