Summer fashion trend: Water colours December 12 2013

This season, water colours aren’t just reserved for painters. Water colour prints are big in fashion – and we love it!  Reminiscent of tie-dye but with its own unique fluid layers of colour, the light airy shades make us happy just looking at them.

Now you can add this trend to your workout wardrobe with the new limited edition Maui print from performance activewear label Abi and Joseph. Available now from Shop Elsa – Australia’s new destination for women with an active lifestyle.


You’re sure to be motivated to keep fit and active this summer in these ocean-inspired prints. With a calming sea of blue and pops of candy pink, each piece is unique due to the cut of the garment and placement of the pattern.

From the bra top to the racerback tank or the ¾ tight, the Maui print is sure to be the ‘must have’ palette this summer. Easily paired with a black tight, hot pink plaited crop or tank, or cool white tee for the ultimate in summer workout wear.

Want to dive into these ocean-inspired prints? Shop now at