Elsa women

Elsa is Australia's new destination for women with an active lifestyle

We promote a supportive community for all active women and celebrate women just the way they are.

Modern women lead busy lives and the need to create time and focus on our own wellbeing is more important than ever. So we have created a community that promotes kindness and acceptance of our bodies and abilities as every woman deserves to feel comfortable and unstoppable. A place that celebrates active women, no matter what age or stage of life.

Here, you'll find no loud slogans or fluro pieces, just the highest quality premium performance wear for women at reasonable prices.
That's what our customers are telling us.

We're constantly striving to expand our offerings and meet your needs - please don't hesitate to contact us with more suggestions!

Our core values

Inspired by wellbeing

We aim to inspire women to move more together and feel confident in their own skin.

Moving together is good

A supportive community helps keep you inspired and motivated to keep moving. Moving with friends is fun...

We believe in balance

Balance and moderation are key for a healthy life. Exercise should be gentle on our bodies allowing time for strengthening, progress and recovery. 

A love of outdoors 

Making the most of our stunning outdoors lifestyle is a great way to clear your head, enjoy the fresh air and feel energized.